Saatchi and Saatchi

At the end of last year I was contacted by the Dutch branch of the ad agency, Saatchi and Saatchi, and was asked to do three small paintings that would be part of an ad campaign for the Dutch Cancer Society. The campaign addresses the idea that children who watch their parents smoke are twice as likely to end up smoking.

Well, I’m done and here are the finished paintings. I added the text (the diary entries of the kids) in Photoshop; this is not the final version. In the final version of the ad, the diary entries will be handwritten.

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